Regional Business Planning

 

Business markets are evolving more rapidly than ever, with a constantly increasing customer, influencer and competitor base.

 

Because of the number and complexity of these changes, different parts of the country will be affected at different rates, at different times, and to different extents. Regional differences will become increasingly significant, and companies that can identify and capitalise on these differences will succeed.

 

The nationally constructed plan, with national objectives imposed on the regions, is no longer appropriate to maximise sales. It is vital that regions construct plans which are based on their local situation and operating environment, to make best use of the limited resources available.

 

This planning process is designed to introduce, demonstrate and train Business Managers to use a recognisable, uniform, and logical business planning process, and provide a consistent series of headings for the regional business plan document.

 

Regional Business Planning:

• Analyses and prioritises local data

• Identifies local environmental change factors and explicitly prioritises and integrates these

• Develops action plans focused on the most important local market opportunities and risks and current local company advantages and disadvantages

• Enables creative local approaches to be found to increase sales opportunities

• Highlights prioritised local training needs§ Maximises local return on investment

• Ensures uniformity and consistency of decision-making process across different managers

 

Contents

• Assess current, local market situation using customised tools

• Evaluate likely changes in local operating environment

• Determine local market opportunities and risks

• Identify sources of competitive advantage and current local advantages and disadvantages thereby identifying local priority training needs

• Analyse the MORCAD Grid· Construct resource and tactical action plans to achieve local strategic aims and business objectives

• Sales forecasting

• Summarise return on investment in a profit and loss or contribution account

• Highlight required monitor and control tools

 

Format

The programme consists of a series of intensive, one or two day, interactive workshops spread over a two-month period. Each workshop takes the form of theoretical followed by practical and then review sessions. By the end, delegates will have constructed a “live” business plan ready for implementation based upon the business planning process, identified a review timetable, and have a full understanding of the process and techniques to apply to the following year’s plan.

 

Participants

This programme is designed for business managers with a basic level of management experience (minimum six to twelve months), who are ready to adopt a longer-term, more business-oriented, accountable approach to business planning.