Exhibitions are a good way of seeing a large number of potential customers in a short space of time. However, successful prospecting on an exhibition stand requires a completely different skill set to that of selling at meetings or on a one-to-one basis.

 

This programme introduces the sales person to the necessary skills to sell successfully from an exhibition stand.

 

Contents·

• Setting up the exhibition stand

• Organising exhibition staffing

• Ways of inviting discussion

• Leading the sales discussion

• Closing the discussion

• Following up leads

 

Format

One-day workshop, with role-play practice and feedback.

Maximum group size: 20

 

Participants

Any sales person who attends exhibitions.